Technology History | Rakuten — Six Desks in the Atagoyama Lawyers' Building
· 1997-2
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Technology History | Rakuten — Six Desks in the Atagoyama Lawyers' Building
kevin
People treat Rakuten as the crimson tower on the Tama River and a points programme that arrived already national.
The company was formed here, in the Atagoyama Bengoshi Building at 1-6-7 Atago in Minato-ku, Tokyo, on 7 February 1997.
The papers used the name MDM, Inc. Hiroshi Mikitani and five colleagues occupied rented rooms on the slope below Atago Shrine. The marketplace they had planned the previous October, Rakuten Ichiba, opened on 1 May 1997 with thirteen shops.
Japanese retail opinion still held that people would not buy goods through a screen. The bet was the opposite: that a small regional shop could stand on the same page as a department store if the page were easy enough to edit.
The firm took the Rakuten name in 1999. It listed on the Tokyo over-the-counter market on 19 April 2000. Later offices moved to Yutenji, then Higashi-Shinagawa, then the Crimson House at 1-14-1 Tamagawa in Setagaya, which remains the registered head office.
The lawyers' building is still on the Atago slope. The Nikkei 225 company that started with six people and thirteen shops still dates its founding to this address.
Photo: Rs1421, CC BY-SA 3.0, via Wikimedia Commons
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